Our top digital influencer hits US Route 1



Ella Buchan & Sarah Lee


We introduced this award this year to recognise the growing importance of digital platforms in the media and the huge potential they offer for telling stories about the USA in new and exciting ways. Our winners are blogger Ella Buchan and Sarah Lee, from Captivate Digital Media.

[Pictured right: Emma Forrest (Visit USA Association), Digital Influencer of the Year Winners Sarah Lee and Ella Buchan (Captivate), Bob Jameson CEO of Fort Worth CVB and Mark Thompson (Vice President of Tourism, Visit Dallas), Photo credit Phil Gammon]

Ella wrote and Sarah organised the winning entry, an editorial and social campaign that traces Ella's journey along US Route 1, combining useful travel tips with colourful personal experiences. The project generated 13 stories, 11 videos and 2,100 social updates, published across different blogs and social media channels, and in total they reached 35.4 million people. We weres really impressed by the quality as well as the sheer volume of content produced, and the phenomenal amount of work that had been put into organising the project - and, of course, the huge number of Visit USA members that were featured!

You can find all of Ella's Route 1 stories here on LiveShareTravel and read an extract from one of her many adventures - in Cape Cod - in the story here. [Photo Credit Ella Buchan]

A taste of Cape Cod: the ultimate coastal playground

Ella Buchan for LiveShareTravel

With miles of vanilla sand beaches, wooded cycle trails, lakes and natural estuaries, Cape Cod in the US, is made for outdoor play.

The sky was tinged with rose gold as I arrived on this Massachusetts peninsula, just in time for the most gorgeous sunset over the Nantucket Sound.I had just parked up at Red Jacket Beach Resort in South Yarmouth, and the dense clouds of a grey day were obligingly dispersing like puffs of smoke, absorbing the deep lilac, copper and peach colours of the setting sun.

The resort’s sheltered sweep of private beach, gilded by the soft light, has a craggy breakwater separating the oceanfront from the salt marshes. Fellow guests perched or stood on the rocks, gawping at the sky and watching egrets swoop for fish, with elegant and deadly precision.

Cape Cod has long been a popular summertime destination for city dwellers in Boston and beyond, attracting people itching to kick off their shoes, breathe in the sea air, and just get outdoors and play. Curling like a flexed bicep around Cape Cod Bay, with the Atlantic Ocean to the east, it certainly packs a punch when it comes to natural beauty. Its slender build means you’re never far from the sand (there are more than 130 beaches and 559.6 miles of unspoilt coastline). Footpaths and cycle trails weave through fragrant pine forest, past lakes, kettle ponds and wild cranberry bogs. Cape Cod’s rivers and natural estuaries are best admired close-up, so I hired a kayak from Bass River Kayaks and paddled into the marshes.

Discover more about the region and the state of Massachusetts. You can also read more about the New England coast and find out more about travel on our site!

Read the full story here! 

Posted on: 28/07/2017

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