Go City Goes Back to '99 in Celebration of 25-Year Anniversary

Go City—the world's leading sightseeing and attraction pass brand with 60% global market share—is proudly celebrating 25 years of history in revolutionizing the attractions industry and how people experience the world's top destinations.

"For 25 years, Go City has helped travelers explore the best a city has to offer, at an incredible price," said Jon Owen, Go City CEO. "We're proud of the role we've played in advancing the attractions sector, and grateful to our 1,500+ attraction partners who have been on this journey with us. Together, we've revolutionized the city vacation space by building products that meet the diverse needs of passholders. Over the next 25 years, we look forward to continuing to enhance the traveler experience through new technologies and innovations that enable them to more see more and save more."

Since its inception, Go City has been at the forefront of transforming how travelers experience the world's most iconic cities. For more than two decades, Go City has consistently met travelers' evolving needs with industry-first technology innovations. This includes the first dedicated website, first mobile app—which has 1.7 million iOS downloads since 2019—and most recently, the first generative AI assistant, GoBot. Launched in August 2024, GoBot has resolved 60% of customers' inquiries with instant answers and support in seven languages, all without the need to speak to a representative.

The silver jubilee of Go City applauds a product portfolio that offers access to 1,500+ attractions, tours, and experiences in 25+ destinations around the globe, including 25 longstanding partners that were on The London Pass' original line-up in 1999.

Go City—the world's leading sightseeing pass brand with 65% of global market share—is transforming the way people experience the world's greatest destinations. All delivered digitally, Go City enable travelers to save on sights, discover more, and plan with ease by unlocking access to more than 1,500 attractions in 25+ destinations across North America, Europe, Asia, and Oceania for up to 50% off compared to the cost of purchasing individual attraction tickets.

The All-Inclusive Pass offers an unlimited number of free, one-time entries to attractions throughout the duration of the pass, while the Explorer Pass offers free, one-time entry to a chosen number of attractions for a 60-day period. Both passes include easy entry, skip the line at select attractions, additional discounts at attraction cafes, gift shops, and more. With Go City, passholders have the flexibility and freedom to choose what attractions, tours, and experiences they want, when they want them.

For more information, visit www.gocity.com or download the Go City app from the App Store or Google Play.