"Hosting FIFA World Cup 2026™ has been a defining moment for Los Angeles, generating long-term, meaningful benefits for local businesses and communities across the region, and introducing visitors to everything our destination has to offer," said Adam Burke, President and CEO of Los Angeles Tourism.
"The tournament demonstrated the power of major sporting events to drive tourism, create economic opportunities, and bring the global community together. As we look ahead to Super Bowl LXI and the 2028 Olympic and Paralympic Games, Los Angeles is ready to build on this momentum and roll out the red carpet for visitors from around the world on the largest stage.”
FIFA World Cup 2026™ by the Numbers
- 560,000+ fans attended eight FIFA World Cup 2026™ matches at Los Angeles Stadium.
- The FIFA Fan Festival™ and Official Los Angeles World Cup 26 Fan Zones welcomed 250,000+ fans.
- 300+ community events brought residents and visitors together across the region.
- LA Metro's Games Enhanced Bus Service provided 200,000+ rides to the stadium during the tournament, while recently extended Metro services kept visitors connected throughout the region.
- Hosting the tournament resulted in a projected $892 million in economic impact across Los Angeles County, while creating a lasting tourism legacy projected to exceed $1 billion in long-term economic benefits.
"We were excited and honoured to welcome over 22,000 fans from Los Angeles and around the world to The Original Farmers Market for our Official World Cup 26 Fan Zone. For more than 92 years, the Market has been a place where people come together over food, culture, and community, so serving as an Official Fan Zone was a natural fit," said Ilysha Buss, Director of Marketing and Communications of The Original Farmers Market.
"As the largest event in our history, this opportunity delivered tremendous visibility and opportunity for our small and family-owned businesses, creating an unforgettable atmosphere that showcased the Market as one of Los Angeles' most iconic destinations and gathering places."
The Global Sports Spotlight Continues
The final whistle of FIFA World Cup 2026™ is far from the end of Los Angeles' moment on the world stage. In February 2027, the city will host Super Bowl LXI, continuing a remarkable era of global sporting events and giving fans yet another opportunity to experience SOFI Stadium and Los Angeles and at its most vibrant.
Beyond the Super Bowl, all eyes will turn to Los Angeles as it prepares to host the 2028 Olympic and Paralympic Games. From July 14-30, 2028, and August 15-27, 2028, Los Angeles will welcome the world for the Olympic Games for the third time, and Paralympic Games for the first. With more than 50 Olympic and Paralympic sports and over eight hundred events, LA28 will transform the region into a global celebration of sport, culture and community while showcasing the city's iconic venues, neighbourhoods and attractions.
Why LA28 Will Be Uniquely Los Angeles:
- A 100% existing or temporary venue plan, utilizing world-class existing facilities located throughout the region. This makes LA28 the first Summer Olympics to not build any new permanent infrastructure since London hosted in 1948.
- There are 51 sports in LA28’s Olympic sport program, including the five new or returning sports of flag football, baseball/softball, lacrosse, squash and cricket.
- A “car-free” Olympics model utilizing significant transportation improvements, including LA Metro expansions and the LAX Skylink (Automated People Mover).
- The 2028 Olympic and Paralympic Ceremonies will be shared between the LA Memorial Coliseum and the 2028 Stadium, spotlighting Los Angeles’ unique blend of history and innovation. LA28's Cultural Olympiad will celebrate Los Angeles' creative legacy through fashion, film, food, music, performance and visual art, connecting global audiences with the artists, institutions and communities that define the city's cultural identity.
With earlier access than ever before, LA28’s ticket offerings are designed to create more opportunities for fans to get tickets, offering something for everyone to enjoy the 2028 Games.
Posted by: Los Angeles Tourism & Convention Board
Posted on: 27/07/2026