The Florida Keys & Key West Launches Reimagined Training Tool for Travel Trade

Travel professionals looking to sell The Florida Keys & Key West can grow their destination knowledge with the relaunched Key Lime Academy.

Providing the tools, insight, and inspiration to help the UK and Irish travel trade better support their clients and build stronger enquiry levels for The Florida Keys & Key West, the Key Lime Academy explores the sub-tropical archipelago’s five regions: Key Largo, Islamorada, Marathon, the Lower Keys, and Key West. Through the training module, travel professionals can learn about the character of each distinct district and glean the knowledge and confidence they need to match the right client with the right Florida Keys experience.

Once industry partners have completed the training module, they will hold the accolade of being a Conch-Star. This title indicates their status as a Florida Keys destination specialist.

Designed to support travel professionals wherever they are, the Key Lime Academy gives agents and operators access to a range of practical selling tools. These include useful destination insights, client talking points, itinerary inspiration, planning tips, and sales support to help them sell with greater confidence.

Speaking about the Key Lime Academy, UK Senior Account Director for The Florida Keys & Key West, Anita Skibiel comments: "We're delighted to relaunch the Key Lime Academy. This flexible, in-depth training platform gives travel advisors the knowledge and tools they need to sell The Florida Keys & Key West with confidence. It also supports our ongoing, in-person training efforts across the UK and Ireland."

She added: "Florida remains a popular destination for UK holidaymakers, and the Key Lime Academy helps travel professionals understand the unique experiences available across our five regions. With practical sales resources right at their fingertips, advisors will be better equipped to convert initial sales enquiries into confirmed bookings."

Start the Key Lime Academy training here: www.keylimeacademy.com. 

About The Florida Keys & Key West: A premier getaway destination located at the southernmost tip of Florida and the continental United States. The Keys stretch over 125 miles connected by 42 bridges and bordered by the Atlantic Ocean and the Gulf. Discover the spectacular array of diverse activities offered in the Florida Keys like fishing, diving, natural wonders, fine dining, and cultural heritage. From large resorts, secluded waterfront hideaways and courtyard guest houses, visitors can uncover the perfect place for their holiday. Restoration, renovation and preservation have become a way of life in the Florida Keys. Whether you’re driving or flying into the Keys, one thing is for sure: there’s simply no place quite like it.

Contact: Beth Harvey, PR Account Director, Axis Travel Marketing (beth@axistravelmarketing.com).