About & Aims
The Visit USA Association (UK) was established in 1996 and this year we will be celebrating our 30th Anniversary. Our current membership is over 200 members and includes organisations from every facet of the travel industry, including airlines, hotels, tour operators, agents, attractions, states and destinations. America offers the UK leisure traveller arguably the greatest diversity, the keenest value and the biggest smile of any destination worldwide. No matter the time of year; no matter your tastes or your budget, you’ll find a holiday somewhere in the USA to suit you - and the climate to go with it!
Visit USA Association (UK) brings together experts from the widest range of states and destinations, travel, accommodation, entertainment and other US-travel related products and services. Visit USA and its members are committed to providing you with information that is timely, accurate, specifically aimed at the UK leisure traveller and delivered by experienced and professional UK-based companies. You can find all this and more here in this website which is packed full of inspirational ideas and offers to help you plan your next USA holiday.
The annual membership fee for 2025-2026 is £579 + VAT for Full Membership (with UK representation) or £425 for Associate Membership. Participation opens the door to a number of key benefits for members, offering an opportunity to gain a share of voice in the UK market to three key audiences - the UK travel trade, UK travellers and the UK travel media, plus access to a number of subsidised and pay-to-play activities.
Our strong and loyal membership base are travel professionals dedicated to increasing destination awareness and providing leisure travel arrangements to and within the United States of America. Throughout our longstanding history, we have grown both in terms of membership numbers and the energy we devote to making information regarding UK-US travel and tourism easier to access. The UK can boast the largest Visit USA Association in the world so, please browse our site, pick up ideas, order brochures and contact a Visit USA Member. We're here to help.