The Visit USA Association (UK) was established over 20 years ago to promote leisure travel from the UK to and within the USA. Our current membership has returned to its pre-Covid level of over 150 and includes organisations from every facet of the travel industry including airlines, hotels, tour operators, attractions, states and destinations.
The annual membership fee for 2023-24 of UK£540 + VAT for Full Membership (with UK representation) or UK£396 for Associate Membership opens the door to a number of key benefits for members, offering an opportunity to gain a share of voice in the UK market to three key audiences - the UK travel trade, UK travellers and the UK travel media, plus access to a number of subsidised and pay-to-play activities.
During the coming membership year Visit USA will return to face to face events where appropriate, to continue communication to all audiences – members, media and trade and provide added value to members wherever possible.
The Visit USA Annual Travel Planner is currently available in digital format via the website and features all Visit USA members visually with a direct link to the organisation’s website. This publication continues to highlight the diversity of the USA and showcase all member organisations. The latest Travel Planner is regularly emailed to the Visit USA consumer list of travellers who have opted in to receive our regular communications. The next printed issue will be out on 1 January 2024.
The Visit USA website at visitusa.org.uk attracted 135,000 users in 2022. Members control their own profile and content page, including travel ideas. Profile views amounted to 134,000 in 2022.
Visit USA Blog has been increasingly popular since launch and this content is refreshed regularly to highlight different Visit USA members with 104,054 views in 2022.
Member brochures can be uploaded to the Visit USA website and this section has been revised to highlight the collateral available online. Some 22,300 members brochure views were recorded in 2022.
Other member benefits include:
Sponsorship opportunities at trade and media events.
Biannual Members Meetings with insights from industry specialists.
The Annual Visit USA UK Summer Affair, a networking and dinner event around the 4th July celebrations.
Media Meet-ups and Annual Marketplace creating an opportunity for members to network with travel journalists.
Media Awards recognising excellence in the coverage of the USA across all media channels.
Press Office Services offering media contacts and information when they need it quickly.
E-marketing opportunities to the media, travel trade and consumers via our various databases.
Visit USA Roadshow to UK travel agents – series of presentations attracting an audience of 200+ agents.
Joint Marketing Events such as the USA Pavilion at Destinations in Manchester and London
Source of information and advice from fellow industry colleagues.
Lobbying UK Government and other organisations open to influence to protect the UK travel industry and US-UK travel and tourism.
Business Partners who provide expert advice and offers in their sector of business