The Visit USA Association (UK) was established over 20 years ago to promote leisure travel from the UK to and within the USA. Our current membership of over 100 includes organisations from every facet of the travel industry including airlines, hotels, tour operators, attractions, states and destinations.
The annual membership fee 2021/2022 of £490 for Full Membership (with UK representation) or $425 for Associate Membership opens the door to a number of key benefits for members, offering an opportunity to gain a share of voice in the UK market to three key audiences - the UK travel trade, UK travellers and the UK travel media, plus access to a number of subsidised and pay-to-play activities.
Visit USA has continued to operate throughout lockdown despite the impact that the Covid-19 pandemic has had on international travel. Many events have been activated online meaning that all members, including those USA-based, have been able to join - including the March Members Meeting, Virtual Roadshow and Media Marketplace. During the coming membership year Visit USA will continue to integrate a programme of virtual and face to face events where appropriate, to continue communication to all audiences – members, media and trade and provide added value to members wherever possible.
The Visit USA Annual Travel Planner is currently available in digital format via the website and features all Visit USA members visually with a direct link to the organisation’s website. This publication continues to highlight the diversity of the USA and showcase all member organisations. The latest Travel Planner is regularly emailed to the Visit USA consumer list of travellers who have opted in to receive our regular communications.
The Visit USA website at visitusa.org.uk is currently attracting over 19k visitors each month. Members control their own profile and content page, including travel ideas. Over 19k visitors a month are currently using this information to plan their next USA trip.
Visit USA Blog has been increasingly popular since launch and this content is refreshed regularly to highlight different Visit USA members. In Q1 2021 there has been over 120k Blog views.
Member brochures can be uploaded to the Visit USA website and this section has been revised to highlight the collateral available online resulting in over 33k member brochures downloaded in Q1 2021.
Other member benefits include:
Sponsorship opportunities at trade and media events.
Biannual Members Meetings with insights from industry specialists.
Visit USA Social Affair a networking event under development.
Media Marketplace creating an online opportunity for members to network with travel journalists.
Unite Visit USA trade event for business to business development.
Visit USA Virtual Roadshow to UK travel agents – series of virtual online presentations attracting an audience of 200+ agents – recent Roadshows activated in partnership with Travel Weekly.
Visit USA Pavilion at Destinations virtual consumer show.
Source of information and advice from industry colleagues.
Lobbying UK Government and other organisations open to influence to protect the UK travel industry and US-UK travel and tourism.