Lisa has worked in the North America market throughout her 32-year travel industry career, starting with Virgin Atlantic, where she worked her way through the ranks to head up the leisure sales team, working with tour operators and agents. She has a wealth of understanding of the North America market and its commercial realities and has been on the Visit USA (UK) board for the last six years.
At KBC, she cut her teeth in public relations working on the Florida Keys and Capital Region USA; but the travel trade is where her heart lies, moving into sales representation and has headed up the KBC trade team since 2010, developing the luxury and corporate markets.