With autumn
colours dependent on weather and location, Pure Michigan highlights how its
‘Fall Color Map’, weekly updates and live webcams can help travel professionals
advise clients on when and where to see the best of the season across the state's
19 million acres
of forests.
For fall travel planning, the interactive
Fall Color Map allows visitors to track the
transitions as they unfold across the state's two peninsulas. Travellers can
also stay up-to-date on peak colours by subscribing to the Pure Michigan Fall
Colour Report at
michigan.org/enews.
For
more fall trip inspiration, travellers are encouraged to order a free print
copy of the 2026 Pure Michigan Fall/Winter Travel Guide, or download a digital,
universally accessible format at
michigan.org. This year's guide puts Michigan's
woods and waters on full display, includes scenic leaf-peeping itineraries and
other ways for travellers to immerse themselves in Michigan's kaleidoscope of
fall colours.
"There's
nothing more Pure Michigan than fall," said Governor Whitmer. "Go
anywhere in Michigan this year and you'll see why. Cooler temperatures bring
brilliant autumn colours, cider mills buzz with activity, and Michiganders and
visitors alike enjoy everything from corn mazes to pumpkin carving. Fall in
Michigan is truly unmatched, and we invite everyone to get out and experience
the beauty, traditions, and magic of the season."
"There
is an unmistakable magic to autumn in Pure Michigan," said Kelly
Wolgamott, Vice President of Pure Michigan. "It's a season that invites us
to pause, breathe in the crisp air, and reconnect with the people and places
that matter most. Whether you're seeking vibrant fall colors, looking to savor
the season's fresh agricultural bounty, or wanting a place that will deliver
that quintessential fall experience, Pure Michigan is ready to welcome
you."
Seasonal
advertising efforts build upon Pure Michigan's current
For EverySeason of Youcampaign, which celebrates 20 years of the brand and highlights how, no matter
what season of life you're in, there's always something that draws you back to
Pure Michigan.
For travel professionals, the
changing foliage can be built into autumn road trip itineraries, with routes
taking in several parts of Michigan rather than relying on a single destination
or week. Fly-drive holidays can also include Michigan’s other autumn
experiences, from hiking and scenic drives to waterfront towns, local food and
harvest events.
For
UK travellers, Delta’s daily direct service from London Heathrow to Detroit
provides a direct gateway to Michigan, making it easy to hire a car and explore
the wider state.
Posted by: Pure Michigan
Posted on: 04/11/2026