Redding Tourism Marketing Group

Located in the heart of Northern California, Redding is an ideal base for exploring some of the state's most spectacular natural landscapes. With more than 300 days of sunshine each year, a mild climate, and easy access via Interstate 5, Redding offers year-round outdoor adventure, vibrant attractions, and unforgettable experiences.

Surrounded by mountains, rivers, and forests, Redding is home to world-class recreation. Shasta Lake, California's largest reservoir, and Whiskeytown National Recreation Area offer boating, kayaking, paddleboarding, swimming, fishing, and watersports. On land, visitors can explore more than 225 miles (362 km) of scenic trails, earning Redding recognition as the "Trails Capital of California." From waterfall hikes and cycling to panoramic mountain views, there are experiences for every ability and interest.

Redding also serves as the gateway to some of Northern California's most remarkable public lands. Within a short drive are more than ten national and state park sites, including Lassen Volcanic National Park, where visitors can experience dramatic volcanic landscapes, alpine lakes, waterfalls, and fascinating geothermal features—often without the crowds found in many of California's most visited parks.

The city blends outdoor recreation with art and culture. The iconic Sundial Bridge, designed by internationally renowned architect Santiago Calatrava, spans the Sacramento River and functions as one of the world's largest working sundials. It connects visitors to Turtle Bay Exploration Park, featuring museums, botanical gardens, walking trails, dining, seasonal events, and live entertainment.

Beyond its outdoor recreation, Redding offers locally owned restaurants, craft breweries, wineries, shopping, year-round festivals, and sporting events. Its central location also makes it an excellent hub for exploring the wider Shasta Cascade region.

Redding Tourism Marketing Group is the destination marketing organization dedicated to growing tourism and strengthening the local visitor economy. Working in partnership with Visit Redding, we promote the destination to leisure travelers, group tours, meetings, sports events, and international markets. We collaborate with tour operators, travel advisors, media, and industry partners to develop itineraries, provide visitor information, and showcase the very best of Redding and Northern California.