Member Profile

Shop America Alliance

Shop America Alliance, the travel trade organization dedicated to promoting shopping, dining and cultural travel as the top tourism activities, represents hundreds of members in 37 states, Puerto Rico and Canada. Sustaining partners include Macerich Shopping Centers & Fashion Outlets, Simon Shopping Destinations, Taubman Company and Visit California.  

The annual White Paper on “International Travel Opportunities” published by Shop America Alliance and Travel Market Insights is presented at ONE Travel Conference on Shopping, Dining and Cultural Tourism. The in-depth White Paper provides the latest international arrivals data from the National Travel & Tourism Office, retail spend and brand preference data plus trend analysis along with and strategies for developing and enhancing tourism success.  

“Shopping tourism continues to provide exceptional economic benefits to all engaged. Shop America’s objective is to provide essential information, key contacts and expanded opportunities for our partners to enhance their tourism marketing success,” said Rosemary McCormick, Founder and President of Shop America Alliance.  

Founded in 1998, Shop America (SAA) provides travel and tourism marketing tools and opportunities to its members and partners with programs that provide measurable ROI. The programs include partnerships, packaged commissionable tours development and sales, publishing, communications, research, public relations, meetings and events.  

ONE Travel Conference for Shopping, Dining & Cultural Tourism—annual conference produced by Shop America Alliance featuring executive level education, networking and the SASI-ONE Awards for marketing excellence. Presented annually since 1998. More at  

Shop America Alliance is the travel trade organization representing hundreds of the premier shopping tourism destinations, retailers, shopping centers and outlets in North America. Founded in 1998, Shop America Alliance produces the annual ONE Travel Conference and SASI-ONE Awards, publishes Shop America Magazine and markets dozens of shopping tours in 40 destinations. For more information, visit and  or call 707-224-3795.

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