Sonoma County Tourism

Sonoma County Tourism (SCT) is the region’s official Destination Stewardship Organization. Through a multi-channel sales and marketing program, the organization promotes Sonoma County as a global visitor and meetings destination, where diversity thrives, and everyone is welcome.

Leveraging the region’s unmatched assets, wine, culinary, wellness, and sustainability continue to define its character. Visitors spent $1.97 billion in Sonoma County in 2021, a 58% increase over 2020 and employed 17,640 Sonoma Countians, a gain of 8.3% over 2020 hospitality job levels. Post-pandemic, SCT will work with partner businesses to rebuild the tourism economy, regain critical revenue, and re-establish a vibrant workforce.

Planning the perfect trip to Sonoma County just got easier with the Sonoma County App as your personal travel assistant! Create a unique itinerary in real time, travel with intention and share with your traveling party. Available for Android and iOS.