VISIT FLORIDA, the state’s official tourism marketing corporation, serves as Florida’s official source for travel planning for visitors across the globe.
Florida isn’t just a state. It’s a state of mind. It’s where you go to be more relaxed, more carefree, more open to connections, and more ready for fun. But it’s also a mindset you carry with you every day afterward, reminding you that your holiday self is your best self.
We know that different people take holidays for different reasons, seeking experiences that speak to their individual tastes. VISIT FLORIDA encourages travelers to embrace their own version of a Florida holiday, empowering people to let go of their worries, push away the day-to-day grind, and give in to their best instincts, celebrating the part of themselves that’s brightest, warmest, and most inspired.