Visit Lubbock

With a skyline shaped by West Texas sunsets and the soul of the American frontier, Lubbock is more than a music and cultural hub—it’s the perfect launching point into the wild, wide-open heart of the Texas Panhandle.

Like the big, beautiful Texas sun, summertime is on the horizon in Lubbock. 

Go down into the Depot Entertainment District during your next visit to the Hub City. 

Fancy swapping city life for something a little less ordinary? Within a few hours’ drive of Lubbock, you’ll find everything from sprawling vineyards and bison-packed trails to a lake teeming with trophy-sized bass.

Lubbock is quickly becoming a must-visit destination for food lovers. From award-winning Texas BBQ and tacos to James Beard finalists serving up fine dining, this West Texas city is brimming with flavour at every turn.

It’s time to pack your bags and hit the road. Route your GPS to Lubbock, Texas for a West Texas road trip experience.

Everything is bigger in Texas and that’s definitely true of its live music scene, including Lubbock, renowned as the birthplace of rock 'n' roll legend Buddy Holly. 

Lubbock is fast becoming one of the premier destinations in Texas for sports, with a packed calendar of games, passionate college fans, and even ties to some of the biggest names.