With sweeping ocean views, a world-famous boardwalk, and the kind of nightlife that never clocks out, Atlantic City has long been a classic American seaside escape. But if you think you’ve already seen what AC has to offer, think again.
This iconic New Jersey destination is undergoing an exciting transformation – pairing its nostalgic charm with bold new developments, serious investment, and a renewed sense of creative energy. From upscale hotel makeovers and cultural experiences to blockbuster events and beach upgrades, Atlantic City is evolving – and 2025 is the perfect time to rediscover it.
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A City Investing in Its Future
In the past year alone, more than $200 million has been poured into enhancing the Atlantic City experience – and it shows.
Ocean Casino Resort is leading the charge with a $50 million investment in 2025, which includes renovating over 500 guest rooms, expanding its gaming floor, and introducing new dining concepts – including a mini-golf bar experience with unbeatable views. Meanwhile, Borgata Hotel Casino & Spa has refreshed its accommodation, reopened the stylish B Bar, and added new culinary hotspots like Noodles, serving bold Pan-Asian flavours.
Bally’s has elevated its dining game with the elegant Park Place Prime steakhouse, while Caesars Atlantic City launched The Hook, a unique rotating live venue offering immersive entertainment. Hard Rock has also brought back The Balcony nightclub, reviving its legendary nightlife scene.
Beyond the resorts, Atlantic City has restored its shoreline through a major beach nourishment project, reinforcing its beautiful natural setting and ensuring visitors can enjoy those endless ocean views for years to come.
A Creative Renaissance on the Coast
Perhaps the boldest shift is happening at the former Playground Pier, now transformed into ACX1 Studios – a sprawling 550,000-square-foot production hub aiming to turn Atlantic City into the “Hollywood of the East.” The complex will include sound stages, live performance spaces, and collaborative studios designed to attract filmmakers, musicians, and creators from around the world. It’s a powerful symbol of the city’s new creative ambition – this isn’t just a place to play, it’s a place to produce.
Events That Bring the Buzz
Atlantic City knows how to entertain, and 2025’s event calendar is stacked. From large-scale conventions and international dance tournaments to fishing competitions, music festivals, and sports showcases, the city is constantly in motion.
Many events centre around the Atlantic City Convention Center, which draws thousands of visitors each week and sits just minutes from the beach and boardwalk. Whether it’s rooftop DJ sets, cultural festivals, or summer concerts on the sand, Atlantic City serves up energy and variety in equal measure.
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Why It All Matters
Atlantic City isn’t just refreshing its look – it’s reimagining what a great American seaside destination can be. With stylish resorts, re-energised entertainment, a growing creative scene, and major investment shaping its future, AC blends the best of beach life with big-city edge.
For UK and Irish travellers, it’s an easy add-on to an East Coast itinerary – just a short journey from New York City or Philadelphia, but with its own bold identity and oceanfront flair.
So whether you’re in it for the food, the festivals, the casino lights, or the salty Atlantic air, Atlantic City is writing its next chapter – and it’s one worth reading.
Posted by: Visit Atlantic City
Posted on: 14/07/2025