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States & Destinations

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About Iowa

Introduction  Facts

Find inspiration for Iowa...

IDEAS
Small-Town Iowa: Discover the Heart of Authentic America

Discover small-town Iowa, where scenic roads, historic Main Streets, cultural traditions and genuine Midwestern hospitality reveal the authentic heart of America.

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Along the Mississippi: Iowa’s River Towns, Scenic Drives & Unexpected Discoveries

Follow Iowa’s Great River Road through historic river towns, spectacular Mississippi landscapes and unexpected discoveries on one of America’s most rewarding road trips.

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Cities, Culture and The Heart of Iowa

Experience Iowa’s cities, cultural districts and heritage on a 15-day self-drive, combining history, architecture, local flavours, scenic landscapes and authentic Midwestern hospitality.

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Discovering Iowa: America's Best-Kept Secret in the Heart of the Midwest

Discover a different side of America in Iowa, where scenic road trips, vibrant cities, iconic attractions, welcoming small towns and authentic Midwest experiences await.

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Discovering the Unexpected: My Journey Through Iowa

Discover the Iowa we didn't expect, from Frank Lloyd Wright and covered bridges to vibrant cities, farm-to-table dining and the Field of Dreams on an unforgettable Midwest journey.

BROCHURE
Iowa

Discover Iowa through our inspiring travel brochure, packed with scenic road trips, vibrant cities, welcoming small towns, iconic attractions and authentic experiences across America’s Heartland.

OFFERS
Ready to Discover Iowa?

Explore Iowa on a 7-night self-drive tour from £1,199pp

IDEAS
Where dinner begins in the prairie: Five unforgettable Iowa food experiences

Dinner in Iowa might begin with a walk through a prairie, an afternoon in a flower field before an open-air supper.

OFFERS
Ready to Discover Iowa?

From scenic road trips and charming small towns to vibrant cities and outdoor adventures, Iowa offers an authentic American experience. 

IDEAS
Travel Iowa: Make the Most of Summer

Summer is one of the best times to experience Iowa, with festivals, fairs and community celebrations taking place across the state. 

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Iowa

The Hawkeye State

Iowa is a place where rolling hills meet river valleys, where genuine hospitality and natural beauty shape every journey. Nicknamed The Hawkeye State, Iowa offers travellers a peaceful, scenic escape filled with rich history, cultural experiences, and some of the most unique landscapes in the American Midwest.

Scenic Drives and River Towns

Along Iowa’s eastern edge, the mighty Mississippi River carves a winding border between bluffs and farmland. It’s here that travellers can explore the Great River Road National Scenic Byway, a legendary 3,000-mile route that follows the Mississippi from Minnesota to the Gulf of Mexico. In Iowa, this scenic drive reveals charming river towns, wildlife watching, including bald eagles, and opportunities for boating, canoeing, and fishing. While Illinois shares the Mississippi shoreline, each state offers its own way to experience the river – Illinois with its lively riverfront cities and Iowa with its relaxed small-town charm and quieter stretches of water.

The Loess Hills and Natural Wonders

In contrast, the Loess Hills National Scenic Byway in western Iowa offers one of North America’s most fragile and fascinating natural wonders. These rare wind-blown loess formations, rich with prairie grass, scarlet sumac, and ancient soils, rise dramatically from the Missouri River Valley and stretch across 200 miles of western Iowa. These rare wind-blown loess formations are found in only two places in the world: western Iowa and parts of China. Where Missouri features the rugged Ozarks and Illinois is known for its fertile plains, Iowa’s Loess Hills bring another perspective on the Midwest’s landscape – blending geological rarity with farming heritage.

Small-Town Charm and Historical Sites

Between these two iconic byways lies a land of rolling countryside, historic sites, and small-town charm. Whether you’re stopping off in Amana Colonies, known for their German roots and artisan shops, or exploring the birthplace of American film legend John Wayne in Winterset, Iowa, travel delivers experiences that feel personal and refreshingly authentic.

Iowa’s Vibrant Cities and Cultural Scene

Iowa’s cities may be smaller in size than those of its neighbours, but they pack a cultural punch. Des Moines, the state capital, boasts a thriving arts scene, top-notch restaurants, craft breweries, and major events like the Iowa State Fair. While Chicago in neighbouring Illinois offers a world-renowned urban skyline, Des Moines reflects a more intimate Midwestern experience – creative and full of local pride. Meanwhile, towns like Dubuque and Cedar Rapids combine history, riverfront beauty, and Midwestern friendliness.

Outdoor Adventures Year-Round

For outdoor lovers, Iowa’s changing seasons bring endless possibilities, from colourful autumn drives through foliage-covered hills to springtime hikes and quiet winter getaways. You’ll find state parks, wildlife areas, and scenic cycling trails in every corner of the state

A Unique Midwestern Experience

Whether you’re drawn to river adventures, rare geological landscapes, or cultural treasures tucked between cornfields, Iowa invites you to explore at your own pace. Where Illinois highlights urban energy and Missouri leans toward rugged adventure. Iowa completes the picture with its open spaces, community warmth, and a pace of life that invites travellers to slow down and take it all in.

Last Updated: 16/12/2025

 

Highlights

Visit the iconic Field of Dreams in Dyersville or Bridges of Madison County, explore the rare Loess Hills, marvel at the mighty Mississippi River or visit Iowa's charming small towns and urban centres.

State Secret

The Historic Park Inn Hotel in Mason City is the only remaining Frank Lloyd Wright-designed hotel in the world. After extensive renovations, the prairie school-style building now stands as a four-star boutique hotel with 27 guest rooms.

State Facts

Land Area: 55,853.7 sq miles

Water Area: 419.1 sq miles

Population: 3.2 million

State Capital: Des Moines

Largest City: Des Moines

Local Time: CST – 6 hrs behind the UK

Climate: Four distinct seasons – ranging from an average high of 74°F (23°C) in August to an average low of 17°F (8°C) in January

Ntl Parks: 4 national parks and 63 state parks

More Information

Iowa Tourism Office
Tel: 001 515 725 3084 |

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